John Graham, the new chief executive officer of the American Society of Association Executives, Washington, D.C., knows something about creating an image. Some might say he's a visionary, but Graham has a simpler view.
“My role is to paint a picture that defines the organization,” Graham says. He envisions ASAE as the premier forum for associations and the meetings, travel, and hospitality industries to come together. He also sees ASAE as an organization that highlights the contributi