Going Regional: The Audience Rules!

Our usual national meeting, or a series of regionals — what should it be this year? It's a question many planners face as they synthesize today's travel realities. In fact, a survey of business travelers conducted by Yesawich, Pepperdine & Brown at the end of January found that 57 percent of respondents would rather drive than fly to a meeting whenever they could.

Although this year's circumstances are unprecedented, the question itself isn't new. Many planners have occasionally w

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