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Online Meeting Auction a First Online auctions--they're fast, easy, and fun. But can the concept work for meeting industry commodities? Event-Source.com says the answer is yes and proved it with the first-ever meetings auction service on the Internet, in which hotels are the buyers and planners are the sellers.

Ed Sarraille, EventSource.com president and CEO, calls it a "reverse auction" and describes the practice as a "real-time bidding war driven by dynamic pricing that lets market

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