Following a Path to Success

In our cover story, the executive director of the Independent College Bookstore Association, Stacy Waymire, describes how his organization made the successful change to a hosted-buyer model for the ICBA annual meeting. As you ponder how your association will thrive, the ICBA case study provides one pathway to success:

  1. Listen to your stakeholders, and don't dismiss what they are saying

    In the first half of this decade, ICBA's attend

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