Flexibility Key for SMERF Groups

In a discriminating seller's market in which hoteliers are turning away business, SMERF (social, military, educational, religious, and fraternal) groups — which are typically the most budget-conscious of all — are finding that a little flexibility goes a long way toward getting rooms at the right price.

“We still try to focus on tier-one cities or cities that have special interest to our group,” says Matthew Reekstin, vice president of finance and events at the Red Hat Society, a Full

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.