First the Web, Then the Show

Several months ago I teamed up with Doug Fox of EventWeb to deliver a joint session at the midyear educational conference of the International Association for Exposition Management in Chicago. The feedback from attendees at that session was so overwhelming that I thought I should write about it here.

The controversial point we started with, and the topic that kept the audience in their seats well past ending time, is that show organizers need to reverse their thinking about the relati

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