Expo Managers Need to Think Like Retailers

Changes can make attendees feel comfortable and result in more leads for your exhibitors.

Exhibition organizers can increase their exhibitors' return on investment by looking at how supermarkets and other retailers design their stores.

The design of exhibit floors and booths can have a dramatic impact on attendee traffic and behavior, said Mike Cooke, chief executive officer, DMG World Media, Braintree, Mass., during a presentation at the recent Exhibition and Convention Executives Forum in Washington, D.C. If exhibition organizers understand how retailers engage customers

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