Event Organizers Count on Audits

Attendance numbers, demographics, qualified buyers, return on investment — it's the type of data that exhibitors want and it's what event organizers like Semicon are trying to provide through event audits.

“We have a handful of very engaged exhibitors who had been skeptical of the accuracy of our visitor data and were unconvinced that trade show industry-accepted forms of validation were valid themselves,” says Gia Carunchio, senior director, global expositions at San Jose, Calif.-bas

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.