eSociety.com Takes Aim

"It takes an Internet company to compete with an Internet company." If that's not your association's mantra, it should be, according to Anne Gordon, president and CEO of Seattle-based eSociety.com, a start-up Internet portal builder for professional and trade associations.

Gordon, whose roots are in Madison Avenue, saw the impact of the Internet on traditional nonprofits. Now Gordon, with the backing of venture capital, plans to conquer the Web portal world for her growing client list

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