ASAE: Not Your Father's Association The new association is "lean, linked, electronic, and malleable." So says Tom Peters, the guru of gurus of marketing and management, and opening speaker at the record-breaking 80th annual meeting of the American Society of Association Executives, held August 12 through 15 in Orlando, Fla.

Peters was among three preeminent general session keynote speakers, joining John Glenn and Coretta Scott King, who riveted the 6,331 attendees and exhorted them to

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