The location has been selected
The program has been set with a great roster of speakers, including a famous keynote who is certain to be a draw. Now all that's left is to “get marketing,” right? Well…not quite!
Marketing should never be the last step in the process — it should be an integral part of every facet of planning a meeting. Here are five common pitfalls.
Underestimating the importance (or possible unimportance) of location
Put on your marketing