Don'ts When Promoting Your Meeting

The location has been selected

The program has been set with a great roster of speakers, including a famous keynote who is certain to be a draw. Now all that's left is to “get marketing,” right? Well…not quite!

Marketing should never be the last step in the process — it should be an integral part of every facet of planning a meeting. Here are five common pitfalls.

Underestimating the importance (or possible unimportance) of location

Put on your marketing

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