DMAI Draws Record Crowd

Destination Marketing Association International capped a year of change with a record-breaking attendance of 1,000 registrants at its annual meeting in San Diego this summer.

Formerly the International Association of Convention and Visitor Bureaus, DMAI officially adopted its new name and logo on August 2. The change reflects a clearer identity and focus for the 91-year-old association, said Michael Gehrisch, DMAI's president and CEO. “We need to be clear about our primary mission: de

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