Cities Turn Workers into Tourism Ambassadors

The Certified Tourism Ambassador program, launched in 2006 on the premise that the best way to market a destination is through its people, recently certified its 5,000th travel-industry worker.

The CTA program was created by Mickey Schaefer, CAE, president, Mickey Schaefer and Associates, Tucson, Ariz., to train front-line employees—those who face visitors and meeting attendees—to be ambassadors for their destinations. The progra

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish