Choice CEO: Group Biz is Key Growth Area

Choice CEO: Group Biz is Key Growth Area

Stephen Joyce's growth plans include the hunt for an upscale brand.

In 2008, after 26 years at Marriott International, where he rose to EVP, Stephen Joyce joined Choice Hotels International as president and COO, ready to lead the company toward fantastic growth. But then a little obstacle called the Great Recession got in the way. As Joyce, now CEO, recalls, “in Septemb

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