Case Study: The Road to Rio

Taking a meeting to South America is part of the routine for Chris Pentz, CMP, President of Pentz Group Communications, in Philadelphia. She's taken pharmaceutical groups to Argentina, Chile, Columbia, and Brazil — including trips to Santiago, Chile, last February, and Rio de Janeiro, Brazil, in November of 2002.

“The Rio trip was an investigators' meeting,” Pentz explains. “These are the physicians who help the pharmaceutical company conduct clinical trials, and we like to bring them

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