It's an'Up-selling' World, So Get Creative "With this seller's market [in convention center space], there's been a spate of up-selling," says Douglas L. Ducate, president and CEO of Chicago-based Center for Exhibition Industry Research. "To quote Dave Evans when he was at Westin Hotels: `The mark of a good salesman isn't what you book, it's what you move.'"

Ducate, whose organization is in the midst of a first-ever census of annual exhibitions held in the U.S. and Canada, has plenty o

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