Boosting Revenues by Marketing Show Management Services

As the pressure builds on convention and exposition departments to increase revenues, one approach worth noting is that of the Society of Automotive Engineers in Warrendale, Penn.

The 75 folks on the SAE meeting planning staff have lots of opportunities to hone their planning skills. The international, 75,000-member association holds 30 major meetings per year, with attendance ranging from 1,000 to 50,000. Of those 30 meetings, about 20 have trade shows, with each show attracting betw

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