Are independent audits the key to keeping exhibitor interest in a tough marketplace for show organizers? That's the belief of the Computer Event Marketing Association (CEMA), which helped finance the audit of the National Association of Broadcasters annual show, held in April in Las Vegas. The show is the word's largest electronics exhibition. CEMA members Hewlett-Packard, IBM, and Microsoft also helped pay for the audit.
NAB is the latest high-profile show to join CEMA in its efforts