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Answering the Call, CIC Reinvents Itself "Part of the problem with the Convention Industry Council is that it never had much of an image or communicated particularly well with its various audiences--or the industry as a whole, " says Garis F. Distelhorst, CAE, president of CIC.

The 50-year-old industry umbrella group for 26 member organizations is making moves to polish its presence by changing its name (formerly the Convention Liaison Council) and recently hiring both a marketing fir

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