7 Strategies to Avoid Membership Erosion in a Down Economy

We all know how important new members are to our associations. They bring ideas, they renew organizational energy, and they help to ensure long-term success. But in today's economy, employer-funded memberships are taking a big hit. Many people are forced to make choices about their ties with professional associations. Fortunately, there are some fairly straightforward strategies to encourage new members to join your association and current members to stay connected.