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Challenged by Change

IT'S NO PICNIC in the park being a convention and visitors bureau executive these days. In the last 18 months, spending scandals at a handful of bureaus have cast a shadow over the entire CVB profession. Many destinations, facing big budget deficits, have slashed funding for bureaus. Some have stripped bureaus of their traditional responsibility for marketing the area's convention center for citywide meetings in an effort to curb costs and/or generate more convention business for the

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