Marketing, Volunteer Management, and Security—SXSW Style

Marketing, Volunteer Management, and Security—SXSW Style

SXSW, the monster music, film, and emerging technology event that has taken over Austin, Texas, every spring since 1987 has the same purpose—and the same planning challenges—as any other business conference. Or so said Mike Shea, the event’s long-time executive director, during a Q&A with Meeting Professionals International President and CEO Paul Van Deventer during MPI’s World Education Congress in June. Here’s some of what he shared.

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